If you would have to create a data base for geomarketing applications yourself, what kind of datasets would you purchase/collect? The first goal would be to find new store locations. Another would be to assess the efficiency of advertising efforts in different areas.
Answer
Just a few off the top of my head
- street centerlines
- addresses points
- parcel polygons
- census demographic data
- existing business locations
- zoning polygons
- land use polygons
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