One of the biggest criticisms of GIS professionals is typically that GIS is an underused technology and as such the professionals feel frustrated that they only get to use it in very limited situations such as basic map generation.
What are the top unsung business benefits that can be brought by GIS? This leads onto the next logical step of "How to sell GIS to a business".
Answer
Top intangible business benefit of geographic information: providing context.
ESRI has a webpage about business benefits and return on investment of GIS: http://roi.esri.com, and the discussion is largely platform agnostic.
That page and an associated book, "Business Benefits of GIS" authored by David Maguire (ESRI), Victoria Kouyoumjian (ESRI), and Ross Smith (PA Consulting), identify the following benefits:
- Saving Time;
- Increasing Efficiency;
- Increasing Accuracy;
- Increasing Productivity;
- Automating/Improving Workflow;
- Reducing Costs/Saving Money;
- Managing Resources Better to Improve Existing Operations;
- Improving Quality, Efficiency and Service;
- Reducing Costs and Increasing Direct Marketing Precision;
- Supporting Informed Decision-making; and
- Increasing Communication and Collaboration.
The following pdf document (in this doc, written in regard to public organizations and utilities) offers brief sketch use cases on how these objectives might be accomplished: http://downloads2.esri.com/ROI/docs/ChapterTwo_ToolsTemplates/Benefits_Table_Examples.pdf
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