The 2008 blog post announcing the ArcGIS Server JS API says:
Everyone can use the ArcGIS JavaScript API. There is no fee for using the ArcGIS JavaScript API or deploying an application built with it.
But Esri's Web Mapping Pricing page says "Contact us for pricing".
Which is correct?
Answer
It is free for the uses outlined in the top section in your "Web Mapping Pricing" link:
- Development and Evaluations
- Non-commercial external use
- Education(teaching purposes only)
- NGO or not-for-profit business
- When used in conjunction with ArcGIS for Server license
- When used in conjunction with ArcGIS Online Task Services totaling $4,000 per year or more
For commercial use, on a publicly accessible website, it is not free. That's when you need to contact sales for a quote.
Edit: best source for this info as of December 2013 is https://developers.arcgis.com/en/terms/
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