geotiff tiff - How can I import tif file in GRASS GIS

While importing TIFF image to GRASS GIS, I get an error:

Location PROJ_INFO is:
name: Lambert Conformal Conic
proj: lcc
datum: nad83
a: 6378137.0
es: 0.006694380022900787
lat_1: 36.16666666666666
lat_2: 34.33333333333334

lat_0: 33.75
lon_0: -79
x_0: 609601.22
y_0: 0
no_defs: defined

Dataset PROJ_INFO is:
name: Lat/Lon
proj: ll
datum: wgs84

ellps: wgs84
no_defs: defined

ERROR:
You can use the -o flag to r.in.gdal to override this check and use the location definition for the dataset.
Consider generating a new location from the input dataset using the 'location' parameter.
Provide rolution to remove this error -o in GRASS GIS