What I have is two features, a polygon showing wards, and a point shapefile showing properties which has an attribute detailing the type of consumer within the household, such as country living, urban cohesion, family basics etc.
The point data has a lot of features, as you'd expect, and what I am trying to do is workout what type of consumers live within a particular ward. Obviously within a single ward there will be a variety of consumers, so I am after finding the most common consumer. So ward x may be classified as mainly country living consumers, ward y family basics etc. The end result will likely be a new field in the ward shapefile with attribute for each ward with the most frequent consumer type.
I have tried a few things, in both ArcGIS and QGIS, such as spatial joins but I am not having much luck.
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