labeling - Sorting grid cells in fishnet grid by location and number using QGIS?

I am using QGIS 3.2.0 on a Mac (and also have QGIS 2), and I have a fishnet grid (probably created in Arc) that comprises of nearly 2 million grid cells. As a result, every change I make to the attribute table takes hours, so I can't experiment as I would usually.

I need to label each grid cell such that the north-westernmost cell is "1", and the numbers proceed by rows, until the last number goes into the south-easternmost cell. Using the row-number doesn't work, as that's not how the table is sorted. I've done this before, but cannot remember how.