arcmap - Getting attribute from overlapping feature from other polygon data using ArcGIS Desktop?

How do I transfer attribute data from one polygon layer (A) to another (B)?

I am using ArcMap 10.2.

I tried using Identity. It doesn't work.

I also tried converting (A) to point so it has the same attribute. And every polygon of (B) has a point that derived from (A). I just don't know how to copy the point attribute to (B). By the way, (A) and (B) has no join key.